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In 2010, Chinas rapid economic recovery, GDP growth reached 10.3%, in the promotion of fast economic growth, industrial production and investment rebound growth phenomenon, 2010 over the scale of Chinese electronic information industry sales income 7.8 yuan, grow 29.5%; wherein at the mature and stable development of the UPS industry market sales is relatively on year have significantly improved. According to the statistic of Sai Di adviser, Chinese UPS market 2010 total sales of 1805400 units, the annual growth rate of 10.4%, sales of 3477000000 yuan, grow 10.2% compared to the same period. The whole market, in 2010 Chinas UPS market appears the following characteristic:
Market price decline is not obvious: all the time since, UPS market average price continued to show a downward trend, but in 2010, Chinese UPS market price decline is very low, which are mainly influenced by the adjustment of product structure and raw material to rise in price influence factors. In the UPS medium and small power market, the profit of the product space is not large, prices fell space was small, and as the industry users of product capacity and performance requirements of the increase, 20-80KVA UPS products demand more and more.
Distribution market still occupied the dominant position: distribution market main body mainly comprises a UPS distributors and industry agents, and here UPS distributors including professional power supply manufacturers and IT channels. From 2010, Chinese UPS market distribution channels, distribution market share is still over 50%, is the main channel of UPS sales. With the rapid development of domestic economy, electric power energy is serious and in short supply, IT application further popularity, and popular consumer electronics to rise rapidly, the low end of the market, customer demand gross is very big, although in the low-end market need to face relatively scattered customer base, but compared to the season marked the industry procurement market, in the low-end needs no obvious seasonal fluctuations, demand for relatively stable.
Domestic brand competitiveness, competitive environment is more normative: 2010 is homebred the main brand competitiveness level of overall improvement of the critical years, Kehuahengsheng in 20010 January successfully listed after operation good, market share has increased greatly; and in 2010 towards the end of the year Forbes also successfully listed; in addition, EAST in the market promotion, internal management also showed great progress, is expected in the city after the play a greater potential. As local enterprises in transition to enhance, the enterprise internal management more scientific and orderly, future of Chinese UPS market competition environment will be more and more standardized and benign, and many of the quality of products and services cannot be guaranteed not to the scale of the manufacturers will gradually be eliminated by the market. The 2010 international brand market performance in Emerson, Eaton grows faster; Schneider APC, Delta have small growth. 2010 Emerson s acquisition of Chloride move without doubt to Schneider and Eaton will form small threat, a new round of competition between brands is pulled open heavy curtain.
In 2010 the compensatory growth foundation, 2011, Chinese UPS market growth rate will appear small fall after a rise. However, in the Chinese " Twelfth Five-Year Plan " period of development, along with the 4G network construction, strategic emerging industry vigorously development, Chinese economy environment will restore to stabilize the situation, Chinese UPS market will be sustained and stable growth. In the future three years, the development of Chinese UPS market features are as follows:
High frequency machine will occupy the mainstream, high voltage DC machine gradually enter the market: high frequency machine, working frequency machine and high voltage DC machine is the field of UPS technology have been talk about issues, and from the market end, current high frequency machine market share has been more than half, but is expected in the future will be more and more high. High voltage DC power supply system using UPS which has also entered the substantial R & D and even small scale use of stage. The upgrading of products in addition to the experts argumentation studies, but also inseparable from the major manufacturers market.
The market demand trend evident: Despite the financial, telecommunications, government, manufacturing four industry still occupy the UPS application market dominant position, but the future market demand trend is very clear. With China entering the " Twelfth Five-Year Plan" development phase, rapid economic recovery and growth momentum; international industry transfer in China continued to deepen the communication field; 3G and 4G network construction, network integration, network, streaming media, the construction of fiber-optic broadband network is ceaseless and thorough; high-speed rail, new energy, aerospace, electric power, pharmaceutical the development of emerging industries will drive UPS in all walks of life in the use of a large number of. Along with the development of industry and informatization development in the countryside and the northwest, southwest, northwest of penetration, Northeast China and other relative to less developed areas and the three or four city the demand proportion is rising.
Systems integrator sales to highlight the growing importance: in recent years with the rise of the concept of system integration, system integrators and gradually become an important part of channels. At present, in Beijing, Shanghai, Guangzhou and other large and medium-sized city in the various sectors of the system integrator for the rising number of, such as UPS mainly for industry users of the product, with high power product more and more get the welcome of the user, through systems integrator sales proportion will rise considerably. The manufacturers in selecting and training partners, system integrators, importance and status will become increasingly prominent.
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